The Launch Lab
A two-day live workshop to help you build a medspa that runs as smooth as butter and a brand people can’t get enough of.
A two-day live workshop to help you build a medspa that runs as smooth as butter and a brand people can’t get enough of. Come for the expert guidance, leave with the tools and roadmap to actually make it happen.
November 20 + 21
Only 6 Seats
Live & Virtual
You know how to inject. Now for everything else…
There’s a lot to figure out. Compliance, vendors, equipment, systems, operations, your brand, your client experience. And some of these decisions can get expensive fast when you don’t know what you don’t know.
BUILD THE BUSINESS
With Leela
Leela has been in your shoes. She opened her own medspa, made the mistakes, learned what works and knows all the things she wishes someone had told her before she started.
She’ll walk you through the practical side of opening your medspa:
Business Setup · Compliance · Operations · Systems · Strategy · Vendors + Equipment
BUILD THE BRAND
With Alison
Before you spend thousands on a logo, website and marketing, you need to know what makes your medspa worth choosing in the first place.
You’ll learn how to define that, then use it to guide everything from your client experience to your messaging.
Core Philosophies · Positioning · Personality · Client Experience · Messaging
You’ll
walk
away
with…
A clear picture of what needs to happen before you open
Clarity around operations, compliance, vendors + equipment
The frameworks + tools to build your own brand strategy
Direction for your client experience, positioning + messaging
Your physical Launch Lab workbook + a roadmap for what comes next
Meet your instructors!
Leela has done the very thing you’re trying to do.
She’s the owner and founder of The Lounge Aesthetics + Wellness in Bend, Oregon, an aesthetic injector, former ICU nurse and Psychiatric Mental Health Nurse Practitioner.
She built her medspa from the ground up and knows firsthand what it takes to get one running, including the decisions, mistakes and things you don’t even know to think about yet.
She’s here to give you the kind of practical, real-world guidance she wishes she had when she was starting out.
Leela
Alison has spent her career figuring out why people choose one brand over another.
She’s the founder of Before Noon, a strategy and brand studio, and a former Lead Strategist and Director of Marketing & Communications.
She’s helped businesses get clear on who they are, what makes them different and how to turn that into a brand people actually connect with.
In The Launch Lab, she’ll teach you how to do that thinking for your own medspa, before you start spending money bringing the brand to life.
AlisonNovember 20 + 21
Live & Virtual
Only 6 seats
$3,000
A two-day live workshop to help you build a medspa that runs as smooth as butter and a brand people can’t get enough of. Come for the expert guidance, leave with the tools and roadmap to actually make it happen.
How it works:
Mornings with Alison focused on building your brand.
Afternoons with Leela focused on building your business.
Your physical Launch Lab workbook will arrive before we begin, packed with the frameworks, templates, worksheets and checklists you’ll use along the way.
And with only six people, there’s plenty of room to ask questions and get into the specifics of what you’re building.